A relative index that measures the number of tendered loads in individual markets in relation to total tendered load volume for the day in the U.S. The sum of all the markets equals 100.
Example: OTMS.ATL = 4.58 means the Atlanta market originated 4.58% of all U.S. tendered loads that day.
Average Tender Market Share = (OTMS + ITMS) / 2 and can be broken down by equipment type and Length of haul.
Dispatchers, Brokers, Carriers, Analysts
Market share percentages tell you what markets have the most impact on truck volumes. A larger market share means the market demands more trucks and has a larger impact on freight market capacity. When market share levels change, network imbalances can show up creating potential spot market activity.
