SONAR provides access to millions of data points, and we understand that navigating them all can feel overwhelming! That’s why we’ve created the new Market Insights page, designed to spotlight the essential data points Shippers, Brokers, and Carriers need to make informed, market-level decisions every day!
Clicking on a market from the National Insights page or searching for one of the 135 Key Market Areas provides an immediate indicator of that market’s capacity conditions.
Current tender rejections, their trends, and comparisons to the national OTRI offer further insight into how volatile capacity could be and what you can expect for today.
Tender volumes reveal how much freight is typically in that market and how much is present today. A market that is outbound heavy can indicate a higher demand for transportation services, which often leads to increased competition among carriers and higher freight rates. An inbound heavy market can indicate a strong demand for goods, but often creates a surplus of capacity and potentially lower freight rates.
Anyone who is involved in truck transportation. Brokers, Carrier Pricing, Carrier Sales, Load Planners, Transportation Managers
