Exclusively for TRAC Contributors
One Dashboard, All of Your Lanes For SONAR Customers who contribute data to the SONAR Trusted Rate Assessment Consortium (TRAC), benchmarking is now much more simple and streamlined thanks to the introduction of myTRAC.
myTRAC is displayed in the Market Dashboard UI for TRAC contributors to leverage market rates and their own data to create a customized suggested bid rate. TRAC is known as the most up-to-date spot market rate in the market, with data coming from yesterday’s bookings by many of the largest brokers in the industry. Now any broker who wants to contribute data can do so, and in response they’ll receive the most powerful insights available.
SONAR has made contributing easy and is stacking value on top of value for companies who choose to participate. TRAC contributors can easily deliver data through an API and get access to benchmarking against market peers, customized rate data and market signals based on TRAC insights in return. Through myTRAC, contributors can:
- Effectively benchmark by comparing their buy rates against the current market based on data that is less than a day old
- Identify lanes where they should be paying more or less
- Gain helpful context to plan ahead and optimize margins
- Access the latest rate data directly in the SONAR UI or via API
Download our one pager here: myTRAC One Pager