SONAR Bulk Truckload Rate (BULK)

WHAT IS IT?

BULK.USA is a national benchmark for bulk truckload pricing, designed to reflect how this segment of the freight market actually operates. Updated weekly, it provides a modeled view of bulk rates across the United States using state-based flows rather than traditional lane assumptions.

Unlike standard truckload benchmarks, this dataset is built around the realities of bulk freight:

  • Round-trip economics that account for both loaded and empty miles
  • Built-in operational costs like deadhead, reflecting true execution pricing
    • Excludes Fuel

WHO IS INTERESTED?

  • Shippers moving bulk commodities looking to benchmark transportation costs against a reliable national average
  • Brokers and 3PLs needing a more accurate baseline for pricing and negotiations in a non-standard market
  • Carriers evaluating rate environments and positioning capacity
  • Procurement and finance teams building budgets or validating transportation spend
  • Analysts seeking a consistent, data-driven view of a historically opaque segment

WHAT DOES IT TELL ME?

BULK.USA provides a clearer signal of true bulk truckload pricing, it incorporates round-trip economics and operational costs, it helps you understand the full cost structure behind bulk movements rather than just a one-way rate.

With this dataset, you can:

  • Benchmark your rates against a national average that reflects real execution
  • Identify whether your pricing is aligned with broader bulk market conditions
  • Understand how bulk pricing trends are shifting over time
  • Add context to procurement, pricing, and contract decisions with a more complete cost view

It ultimately gives you a more reliable foundation for evaluating bulk freight costs and making decisions with greater confidence.

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